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This online course, configured as a peer learning community, is dedicated to teaching the planning, building and operating the online assets of churches. The community allows interactive participation among its members as well as with subject-matter experts dedicated to mentoring the community. This free online community is the first of a series of resources for helping churches improve their websites, social media and other online presences.
Some of the most important constituencies served by this community will include people without previous technical backgrounds such as clergy, church Boards, leaders and volunteers, without prior experience, who need to plan websites or lead teams that develop and operate online assets for churches.
Development of leadership and planning skills are key priorities of the community.
The course is FREE!
In the age of the Internet and ubiquitous connectivity, there is no brighter tool for use in ministry than the power and global reach of the Internet.
14 “You are the light of the world. A city built on a hill cannot be hid. 15 No one after lighting a lamp puts it under the bushel basket, but on the lampstand, and it gives light to all in the house. 16 In the same way, let your light shine before others, so that they may see your good works and give glory to your Father in heaven." (NRSV)
Too often, church websites fall far short of their potential as a true ministry. They too often focus on only tactical aspects of making the website and miss the larger opportunity to provide a truly interactive and vibrant ministry to their parishes and to the world.
In a real sense, less-than-optimal websites are directly analogous to hiding one's light under a bushel.
Further, it will be the position of the community that churches need EFFECTIVE websites. Not just only a container for your address and telephone number and some long-stale static brochure-type information, but something that engages your parish, reflects the Christian community of your church, causes visitors to return to the site frequently for more and (most importantly) listens and engages in dialog with your visitors. Done correctly, an effective website becomes a true ministry in every sense of the word!
There is a world of difference between a website and a web ministry. The difference begins with the envisioning and strategy-setting processes, goes through executing and operations and culminates to measuring effectiveness and reaching defined goals.
Actually, armed with a bit of knowledge and some guidelines, building and operating an effective web ministry is relatively easy to accomplish.
This special-interest community will be dedicated to teaching and encouraging how to use the Internet to build a comprehensive and effective web ministry.